Simply Champagne

SimplyChampagne was the first company in Singapore to offer premium sustainable champagnes from independent vintners.

By selecting and curating an exclusive champagne range for you, we support a new leading generation of independent growers whose dedication to quality and sustainable farming practices – from seed to transportation – matches our own.

We reinvest a portion of our sales in our vintners’ regenerative agriculture work, and provide an advisory service for sustainable lifecycle management.

The champagne range at SimplyChampagne are sourced from family-owned, out-of-the-way wineries, where the history, passion and know-how of sustainable practices are as interesting as the champagne itself.

If you’re a sustainable champagne enthusiast – or would like to become one – come join the journey!

Discover a range of exclusive premium quality champagnes from family-owned wineries.

Support independent growers dedicated to sustainable farming practices and wine-making.

By purchasing from our premium champagne selection, reinvest in local stakeholder projects empowering the next generation of growers.

Our experiences that made us who we are

We love a good champagne. We personally seek and showcase producers with a passion for soil regeneration, sustainability and climate protection. The grower monitors the soil, fruit, the process, and human contact, right through to the bottling and then transportations stages. We love connecting with the growers and the champagne enthusiasts. We love to see first-hand the pleasure they bring is highly motivational and satisfying for us and for the champagne maker.

We resource in the Champagne region. We are intrigued by the diversity that the thousand independent growers bring. We remove the hard work of finding the best champagne in a region of 4,300 independent growers by personally selecting those champagnes for you on site. We present to you the rare and the hard-to-find champagne that you are looking for, whose growers have been able to make a true expression of the local climate, the soil, the vines and all the family knowledge gained through generations of winemaking.

Focusing on small independent producers simplifies operations and removes costs – joint marketing fees, no middlemen, etc. All those savings are passed along to our customers and reinvested with the stakeholders – growers, partners, and all players we interact with in the responsible  sustainable champaign making ecosystem.

As a result, the value brought is the best quality products – where quality is defined by the process, the grapes and the growers themselves – for a fair price while reinvesting in the local stakeholders. So in the end, you are buying an excellent bottle of champagne and reinvesting in the growers and champagne ecosystem!

Sustainable Practices

We believe that each and everyone can have a positive impact on gas emission levels. With our partners, we’re working towards a more sustainable future, respectful of the finite available quantity of natural resources.

We look at our impact through the products we import. With our partners, we strive towards high standards of social and environmental performance.

SimplyChampagne curates exceptional champagnes that are representative of the quality of the terroir (soil and area) they come from and of their producer’s commitment.

Among the 4,300 independent champagne producers in Champagne, France, we select champagnes made from grapes

  • farmed through sustainable, biological, or even biodynamic methods 
  • fermented using natural yeasts and
  • produced with no acidification or additives.

Learn more about our sustainability practices here.


Our Values

We are driven by strong values and committed to deliver where it matters

  • Passion: our passion for good work, sustainable practices, people and quality is a cornerstone of who we are
  • Entrepreneurship: we push the boundaries of everything that we do
  • Integrity: we work with respect, honesty and transparency, with highest ethical and quality standards


What we did first

To get out of this challenging situation of looking for a champagne that matches our liking among the 4,300 independent champagne producers, we first selected an excellent grand cru champagne house, and learned from the very best.

We regularly complete our portfolio by personally visiting each selected champagne grower and winemaker on site each year. Our regular visits include working in the vineyards, blind tasting, blending trials, meeting new regional players, and visiting new cellars. It is a learning that spans a lifetime.

Every step of the way helps us move forward to support the growers’ responsible farming ethics, and to bring these quality out of the way champagnes to our customers. Our common purpose binds us. We are thrilled to share our knowledge and champagne selection with you.

Our Team

Claire is the force behind SimplyChampagne and the company’s founder. After a career in transformation programmes for insurance and banking organisations, she founded her trading company 7 years ago to consciously support independent growers focused on sustainable farming and production in the Champagne area.

Mom of two young daughters, between SimplyChampagne, her sustainability business consulting activity, and her family, Claire is an avid supporter of responsible farming, regenerative-agriculture, GHG emission reduction actions against climate change, and passionate about all things champagne. Claire is WSET-II certified, and also hold two certifications from the University of Cambridge Center for Sustainable Leadership (CISL) in Sustainability Management and in Finance Sustainability, as well as a certificate on Winning Sustainability Strategies from the IMD in Lausanne. 

Claire Langrée Saf
Founder and Managing Director

Eric is our pro photographer living in Champagne, France. He edits his photos to help them look their absolute best and convey the natural ambiance of the Champagne area. Between his family and owning his own photography business, he is a keen traveler and an avid searcher of new photographic angles.

Eric Vandenbossche


Lisa is the creative force behind our graphics and website.

Based in Sydney, Lisa spends her time away from the office chasing her three young children and two dogs.

Lisa Cameron
Web & Graphic Designer